Kilberry Leadership Advisors
Laying out an executive
blueprint for brand.
What I did.
To take Kilberry to the next executive level, I dug into their business to find what is was exactly that made their clients keep coming back. When you’re at the top you’re looking for a firm who can increase confidence in decision making, so how did Kiberry do it? Find out.
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Deep dive strategy; interviewing Kilberry stakeholders - but also looking at what’s happening the world that keeps C-Suite executives up at night? Ultimately looking closely at what Kilberry actually provided to alleviate their stress in decision making.
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Creating clear, pithy positioning and focused messaging frameworks, contributing to the crystallization of brand identity architectures.
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Getting to a solid creative brief, providing an air tight core idea and working with the creative team to bring strategic thinking into tangible assets.
The situation
As a firm filled with management psychologists specialized in assessment and CEO succession planning, Kilberry helps leaders make decisions about people, directly impacting the business outcomes of some of the largest companies today. Wanting to be nothing but the best and the obvious choice for executives, Kilberry needed a differentiated story.
The approach
Leveraging their unique approach to consulting and advisory and profound ability to establish trust from even the unlikeliest of people - Kilberry needed communicate something complex yet significant.
In these large scale, multi-stakeholder, multi-billion dollar decisions, there is one thing above all else required to make a decision, and that something is the sense of certainty.
The strategy
The solution for Kilberry was to get C-Suite executives who feel uncertain about their future businesses and effectiveness as leaders to pursue Kilberry's offering by positioning Kilberry as the purveyors of certainty. Certainty in decision making, certainty in yourself, the certainty of being sure.
The idea and creative execution.
Centralizing their identity in certainty, we wanted to imbue a sense of forward movement through the use of delicate lines. They symbolize a journey and connect to the story of Kilberry working intimately, one on one with their clientele.
The K logomark was constructed in a way to visually represent Kilberry’s commitment to moving with and guiding clients towards certainty. The two legs of the K appear to come from within the centre point and act as a visual path outward and forward. The dark and rich colour palette amplify the exclusivity of Kilberry’s executive client roster.
