Nuvalence

A delicate play of geometry
shapes a new brand founded in code and life.

What did I do?

Deep dive strategy; interviewing Kilberry stakeholders - but also looking at what’s happening the world that keeps C-Suite executives up at night? Ultimately looking closely at what Kilberry actually provided to alleviate their stress in decision making.
Creating clear, pithy positioning and focused messaging frameworks, contributing to the crystallization of brand identity architectures.
Getting to a solid creative brief, providing an air tight core idea and working with the creative team to bring strategic thinking into tangible assets.

The situation

Nuvalence is a software development and advisory firm that provides global brands with the partnership and high caliber talent necessary for change. They build data-driven digital platforms that leverage data assets across new domains and verticals.

While they are deeply sophisticated in their business, they struggled to bring that much needed refinement to their own identity. At the time, they were also relatively new to the market and had no brand clarity or awareness. This resulted in dissonance between how they operated and delivered and how they were perceived. Also impacting the type of talent they were able to attract. As an acutely qualified group, with a polished approach to their work and relationships - their brand needed to level up.

The approach

To change the perception of Nuvalence we wanted to convey the quality and depth of thinking within the technology they developed. We had one goal in mind; to tell their story in the most engaging and tech forward manner. The problem? “Designing technology” almost always fails.

The strategy

Merging life and code into one relevant brand.

Nuvalence’s biggest differentiator was their ability to tell their story through the connection of life and code. Simply put, Nuvalance brings a human element into the way they develop code, develop trust, develop relationships, and in turn develop growth. They consider how life influences code. (Think, accessibility standards on a website - we don’t just write code in a vacuum).

The idea and creative execution.

The story behind Nuvalence’s name was one we carried through to the brandmark. When atoms share reactivity and capability it creates a bond. In other words they define themselves as two companies coming together like two perfect circles, to form a bigger bigger circle. Applications utilize photography within the shapes of the logomark. Objects in the foreground are placed in focus while other elements are blurred to create the story of honing in on an idea. The use of photo linking is the most direct application of linking life to code visually.